Matthew Wittemann is the Chief Operating Officer of North Carolina (USA) based C5 Insight, a CRM and SharePoint consultancy that has been helping companies improve their use of technology in sales, marketing and service since 2001. A four-time Microsoft MVP award recipient, Matthew is a frequent contributor to CRM industry publications and user communities. He is the author of the ICU-MSCRM blog, a website dedicated to Microsoft Dynamics CRM, for which he was recently ranked 22nd among the top 100 most influential figures in the Microsoft Dynamics industry. With a diverse background in web technologies, he has led the development of numerous complex and award-winning CRM deployments, and has recently turned much of his focus towards using Microsoft CRM and SharePoint technologies as a rapid application development platform.