This is a non-technical session designed for business professionals on developing strategies for CRM user adoption. It is based on the integration of the best practices in business processes, people skills development and Microsoft Dynamics CRM technology.
Customer Relationship Management is the business philosophy that lets you know your customers better, share information more thoroughly, and interact more completely. In business this can only be achieved through the integration of people, business processes, and the use of CRM technology. This session shows you a step by step game plan on how to successfully implement CRM strategies, technologies and processes into your business.
Who should attend this session?
- Sales, Marketing & Customer Service Leaders responsible for implementing company-wide CRM solutions
- Business Owners, Vice Presidents and Regional managers responsible for sales force, marketing or customer service automation
- CRM Project Managers
This session will discuss user adoption concepts in CRM deployment such as:
- Overview of the 10 Steps to a successful CRM project
- Building an effective user adoption program for end users and administrators
- Avoiding common user adoption pitfalls
- The real ROI of CRM for your team - understanding the benefits
- Defining your customer life cycle and touch points