In many cases Sales Force Automation (SFA) is the foundation for many Enterprise CRM deployments. But there are still many organizations who struggle with low user adoption and lack of sales leadership buy-in. This non-technical session was designed for Sales Leaders and Business Professionals managing Sales Force Automation projects. It is based on the integration of the best practices in business processes, people skills development, Microsoft CRM and complementary technologies.
This session will cover the three pillars of SFA success: People, Process and Technology. You will learn how to identify the real ROI on your SFA investments including sales performance metrics, value of data, and improved sales results as well as how to internally present and sell SFA. Finally, we will explore best practices in SFA from process alignment to training and user adoption programs.