User adoption is key to the success of any CRM deployment. Integrating data to and from a customer’s CRM system will greatly enhance user adoption by placing key information right at the hands of the knowledge workers. But data integration can be a challenge – especially when deploying CRM in the cloud. This session will present how that integration challenge can provide opportunity for the partner while enhancing user adoption of the CRM system.
The session, while high level in nature, is valuable to salespeople or consultants, will provide a simple framework for a phased approach to integration that will greatly increase the chances of high user adoption, and thus a successful CRM deployment. Customer case studies will be presented in support of the presentation.